Sunday, July 8, 2007

Marketing 2.0 with quick quotes

Defining “new” marketing, “old” marketing and “real” marketing…

- Customers participation drives New Marketing
- Customers are in full control of enterprise resources
- In total enterprise has to be transparent to Customers

“You” are not as cool as you think you are

- Most of user-generated content out there is terrible.
- Only some of it is catchy and inspired.

Here are 5 new habits you must “get”

- Do something
- No matter what you do, you can do better
- Get new skills
- Once a year come with really big idea
- Make fewer connection but improve quality

How Small Business Can Use The Internet

- Make a web site with good content
- Make a tip of a week
- At least refer other business to customer and get a commission
- RSS is substitute of a mail, it's allow to syndicate an idea over Internet

Ten reasons small business should not keep a website

- Web site is useless if it is not updated frequently
- Small businesses are good at providing service and not marketing
- Website in simplest form is a pure marketing medium

10 Reasons Small Businesses Should Have a Website

- 24×7 and gives credibility to what you do and you skills
- Get on board of Web (the platform of future) as soon as possible

An interesting look at how marketing has changed

- Bringing the customers to your Web site is trivial
- Getting customers to your Web site a second time is MUCH harder
- Cut marketing budget, invest in product and customer experience

$50 + blender + YouTube = huge marketing success

- power of YouTube and no comments

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