How to make money with pay-per-click

Following latest article in Business 2.0 - Working the spread
"Mining inefficiencies in online ad market" by Paul Sloan

How to do that:

• Create a web site in area you understand (expertise is not required)


• Find correct keywords to be used


• Use Microsoft AdCenter to buy ads


• Use Google AdSense to get cash back

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But the most difficult task is to find correct keywords. Keycompete.com will help to find competitors buzz keywords. If you don't know your competitors then use Google to find them. Microsoft AdCenter will help to generate keywords as well. Check this link Pay-Per-Click Tips for Attracting Traffic to lover cost by using misspellings.

Google AdWords Traffic Estimator will give you what it will cost to land ad in top position.

Next is optimization, and is not simple. Search for a positive balance will require spending money. It is risky and you should maintain constant attention to this flow.

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